To explain simply how complex may be the definition of the profession, we will illustrate with the following example:



 

Imagine that your company need to hire a graphic artist like Picasso, a creative inventor like Thomas Edison, an expert in marketing and sales, and a doctorate in cognitive psychology to learn how to think and perceive your product and image potential customers and therefore improved.



Well, all that one is an expert in UX, is a multidisciplinary professional, who combines all these qualities, knowledge and experience and apply them to know of a product design in order to capture wide attention and the customer. Reason that not many such professionals in the world. The way in which companies have compensated to some extent this shortage, is assembling a team that includes all these professions, skills and knowledge and work in coordination.



 

This team should be added to the expert in UI (User Interface), is rather an expert in software engineering in the functioning of product interfaces.



As stated in the Psy.D. Susan Wisconsing Weinschenky of USA, who has over 30 years as behavioral psychologist, applied to work and marketing, .... "it is important to know how to think, remember, and people perceive to make technology more usable and captures. It comes into play "decision making, persuasion and emotion."

 

In Univers Grafic we have experts in UX / UI, so that the design and development of your product a success.