Banners, effectiveness of communication.

Each time a user accesses a particular Web page in which it is planned to include a banner, it appears. This is called "impression". In common formats when the user clicks on the banner is automatically redirected to another site, decided by the advertiser, what is known as "click through".

When relating the number of click through to the impressions you get a rate called click through rate (CTR for short in English, Click through rate) which measures the number of times someone has clicked on the banner on the number of times it has shown the total number of banner-impressions. This rate can vary greatly depending on the advertising campaign but may be considered acceptable if it ranges between 0.1% and 1%.

Usually, the CTR is the main indicator used to measure the effectiveness of online advertising campaign. Sometimes also used to determine the cost that the advertiser will pay for the campaign, although this cost is determined mainly by the number of impressions.
​
Instead of displaying only banner with reference to a service or item, place the web page image or target company. Since most users do not even look at them click, these banners have quite an impact and are used as a marketing tool. Typical of this orientation of banners on the home page of yahoo, where your banners are usually very bright for its large number of animations.
​
Our team of experts will create your banner in the most creative, with the latest technologies and will manage your campaign to reach as many potential customers.